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History and Mission


Trends is the oldest, continuously published society and lifestyle publication in Arizona. Its graceful evolution has always stayed true to original mission - to entertain and inform the Valley's affluent readers.

Trends embodies the lifestyles and tastes of this consumer group and covers all topics of relevance to them, through the discriminating eye of luxury. From fashion and architecture, to philanthropy, culture and where they shop and dine, our readers seek only the finest. They have earned the benefit of choice, and trust Trends to steer them to superior levels of quality, style and integrity.