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History and Mission


Trends is the oldest, continuously published society and lifestyle publication in Arizona. Its graceful evolution has always stayed true to original mission - to entertain and inform the Valley's affluent readers.

Trends embodies the lifestyles and tastes of this consumer group and covers all topics of relevance to them, through the discriminating eye of luxury. From fashion and architecture, to philanthropy, culture and where they shop and dine, our readers seek only the finest. They have earned the benefit of choice, and trust Trends to steer them to superior levels of quality, style and integrity.

Trends is published 10 times a year, September through August, and is sent by direct mail to 44,000 of the most elite homes and businesses in the Valley. Trends’ total readership is approximately 168,000 per issue.

Trends Distribution Areas
Scottsdale 27%
Phoenix 23%
Paradise Valley 17%
Mesa/Chandler/ Apache Junction 4%
Fountain Hills 3%
Tempe 2%
Carefree/Cave Creek 2%
Other 22%

Trends distributed at all AJ’s Fine Foods statewide.

Age
Under 30 14%
30s 21%
40s 39%
50s 26%

Household Income
Over $300,000 42%
$200,000 - $300,000 30%
$100,000 - $200,000 24%
Up to $100,000 4%

Gender
90% of households have female readers
70% of households have male readers